Pomegranate Center works with communities to revitalize poorly used public spaces, bringing people together and strengthening the community. Tully’s Coffee, owned by Vermont-based Green Mountain Coffee, partnered with Pomegranate to support the community building efforts.
These videos are of four projects Pomegranate engaged in. Over about four months, Pomegranate worked with the communities to design the projects then, during four days, Pomegranate works with community volunteers to build the projects.
My role was to document the build process with photos and video. For each day I provide images for both clients’ Facebook Pages and, at the end of each build, I provided a gallery of images and produced a short video about the projects. All these videos were produced within 24-72 hours.
While each project is different, they have very similar visuals (ie. sanding, grinding, cutting, painting, etc.) and could easily look and feel the same. In order to prevent the videos from being interchangeable facsimiles of each other, my goal for each video to emphasize a theme that spoke to the overall goals of the broader project.
This project required a flexible schedule dictated by the pace of the construction, an eye for imagery representing the corporate brands and messaging, an authentic voice by using journalistic and documentary techniques, and a fast turn-around for both still images and video stories.
My thanks to Pomegranate Center for being the vision behind these projects, to Tully’s Coffee for being a company that supports this work, and to the communities for getting out, getting motivated, and getting it done.
SQUARE PARK, KIRKLAND, SEPTEMBER 15-18
HUNTER FARMS, WEDGWOOD, SEATTLE, AUGUST 18-21
MERCER ISLAND LIBRARY BUILD, AUGUST 10-13
SUMNER ALLEY BUILD, AUGUST 5-8