Corporate Client: W.L. Gore

This corporate multimedia assignment for W.L. Gore, makers of GORE-Tex, documents a hands-on “clinic” for retail employees to try out footwear brands incorporating Gore products. The event was shot like an editorial assignment; just myself in a fast-paced environment with multiple locations and fading afternoon light. The client left me with only two mandates, to “make it fun” and “capture the essence.” They loved it.

WL Gore “Tromp” Corporate Multimedia from timmatsui.com on Vimeo.

Photographed With:
Canon 5D Mark II, Canon Lens 24-70mm f2.8, Canon Lens 300mm f2.8

This 30-second “slide-showwas produced with pre-existing still images from a corporate event. The images weren’t intended for multimedia but the client wanted something fun, fast, and You-tube-able.

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