This came through FaceBook, and was first released on the Arc’Teryx website, a company making high end technical outerwear, harnesses, backpacks, etc. that is kind of like the Mercedes Benz of the outdoor industry. They also support film projects, like “The Season,” a series my friend Fitz Cahall produced with Bryan Smith.
This is a ski film with purpose, says the website, and you can see it in the six minute trailer. Since I think I’ll actually be in Seattle this winter, it got me thinking of some skiing. Lu, even though she’s only alpine skied one day in her life, is going to give the back country a shot. (I’m excited).
Back to the film. Skiers and alpinists are seeing the effects of climate change first hand. This film purports to hook in outdoor enthusiasts and skiers alike with all the action, then deliver a message about being responsible and doing not just something, but “All I Can.” I like some of the techniques in this trailer; they use a lot of time lapse, slow motion, and aerials, plus have some well-timed cuts to the music. I have to say, after my time working on multimedia production in NYC this spring, I look at films much, much differently now. Blessing or curse, I’m not sure…
I hope they do a good job with it. Not just the ski-porn part, but the message as well. Speaking of which, I just read an article in Outside about Jeremy Jones of Jones Snowboards. Looks like somebody grew a conscience.
Anyway. I don’t do big mountains, but I’m psyched to ski the back country this winter, and I hope this film gets others psyched to do all they can for the environment.
(Looks like Arc’Teryx had all videos pulled down except what was on their cover page. Too bad you can’t embed this version. Click through to their website for the trailer.)
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