May 24th, 2012
It always sounds easier than it ends up being, but working through the surprises keeps things interesting.
My relationship with the Pomegranate Center started at a wedding last summer. Catherine and Andy’s, to be exact. Their officiant happened to be the managing director of Pomegranate; she had a big project coming up, and needed some help with it. For both Pomegranate and myself, this turned into an ongoing relationship with the Tully’s Coffee brand and it’s parent company, Green Mountain Coffee Roasters, Inc.
A couple months ago, Pomegranate asked if I could produce a video for their annual fundraiser breakfast. They didn’t need a “What is Pomegranate Center,” they wanted something with a little story about diversity, community, and leveraged the content I had shot in 2011.
Over coffee, we looked at the potential characters and found a story about parenting and exposing children to diversity and community. John, a single parent, was a volunteer at one of the Pomegranate builds last year. His two boys brought him to the event which struck a chord with the values he developed as a teen.
The work plan was simple: shoot an interview, collect some B-roll, and show off Pomegranate Center with existing visual content. I enjoy working in a team, but I’m comfortable in the field, the edit suite, or as a producer. This allows me to fit a variety projects with a scalable approach. It works well for a fundraiser short or more intense documentary pieces.
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