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CLIENT WORK: POMEGRANATE CENTER FUNDRAISING VIDEO

May 24th, 2012

It always sounds easier than it ends up being, but working through the surprises keeps things interesting. 

My relationship with the Pomegranate Center started at a wedding last summer. Catherine and Andy’s, to be exact. Their officiant happened to be the managing director of Pomegranate; she had a big project coming up, and needed some help with it. For both Pomegranate and myself, this turned into an ongoing relationship with the Tully’s Coffee brand and it’s parent company, Green Mountain Coffee Roasters, Inc. 

A couple months ago, Pomegranate asked if I could produce a video for their annual fundraiser breakfast. They didn’t need a “What is Pomegranate Center,” they wanted something with a little story about diversity, community, and leveraged the content I had shot in 2011.

Over coffee, we looked at the potential characters and found a story about parenting and exposing children to diversity and community. John, a single parent, was a volunteer at one of the Pomegranate builds last year. His two boys brought him to the event which struck a chord with the values he developed as a teen.

The work plan was simple: shoot an interview, collect some B-roll, and show off Pomegranate Center with existing visual content. I enjoy working in a team, but I’m comfortable in the field, the edit suite, or as a producer. This allows me to fit a variety projects with a scalable approach. It works well for a fundraiser short or more intense documentary pieces.

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2011 CLIENT REVIEW: EDITING WILD CAUGHT ALASKAN SALMON

April 2nd, 2012

With the Alaskan salmon season approaching, I thought I’d share some work I produced last year for Dan Lamont, a fellow photographer and board member with the Blue Earth Alliance. He needed an extra set of hands to finish up a project with the Seafood Producers Co-Op. Multimedia is time consuming; working as a team can make all the difference.

The Co-Op was updating its website with new content Dan had shot. They wanted to tell the salmon story, and why wild-caught salmon is so special, through video. With all the assets already shot by Dan, my job was to make a short overview piece for the Co-Op, plus a subject-specific short.

The challenge for me lay in careful image and video selection. Dan had already produced a couple of other subject-specific shorts, and we didn’t want the entire package to be reusing the same visuals. He had spent several days in Alaska capturing all the footage and stills, but working alone he could only gather so much footage, and only so many stories, and stay within budget. Having shot fishing stories in Alaska myself, I know how time intensive and expensive it can be.

Working in Dan’s editing suite, I was thankful for how he’d organized his assets, provided a rough audio track, and outlined the themes. All I had to do was clean up the audio and build the visual sequence in Final Cut.

It was fun to work in a collaborative atmosphere, and to enjoy Dan’s excellent culinary skills (lunch was on him!).

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