March 13th, 2012
When I was in school and working as a photographer for the University of Washington Daily, the publisher (our adviser) introduced some of us to the communications department of the Everett School District.
We would shoot hand-rolled Tri-X film, process it in the Daily’s darkroom, make contact sheets on paper we bought, edit it, and submit for client review. Once the images were chosen, we’d scan the negatives and work the images in Photoshop. It was a great arrangement; given our experience we were reasonably paid, but what we learned was invaluable. It was an introduction to contracts and corporate communications, with a reliance on our growing journalistic skill.
Last year, I received an email from Karri Matau, one of the people from the Everett School District’s communications team. She now works for the Greater Everett Community Foundation. It’s a great job: give money away to partner non profits in Snohomish County, north of Seattle. (above: Inside a juvenile detention facility where the foundation supports an art program. They are my first client to use iPhone images in an annual report)
Reintroducing herself by email, she said:
“I googled you to see if you stayed in the field. I am breathless by your portfolio and work to date!!!”
“We have a story to tell and a need to help our community celebrate and rebuild hope for the future,” she continued. “Interested in helping do some photo shoots with our grantees to “capture” our story for our annual publication and for our breakfast celebration in Sept?”
“I have hired a lot of photographer for day shoots and I’m just not pleased with the lack of emotion and energy in the shots.”
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