July 27th, 2011
When I walked into MediaStorm, on my first day, I saw the golden Emmys resting on the window sill and decided I wanted one. Not because I covet a trophy, but because I wanted to have the opportunity to help create something powerful and important enough to rise above all the others. And have an impact.
“What do you know about Pakistan?” Brian asked.
“Well, that they’re complicit in the war in Afghanistan but they’re also nuclear armed and an important ally in the region?” I shrugged.
He nodded, then told me he likes to walk into projects with very little knowledge so he can digest the content with an open mind. I made a mental note.
I spent three months working on this project, through several reviews, then handed it off to Eric Maierson when I left; he went through a couple more reviews. Doing a crisis guide on Pakistan is complicated. During that time I sat in on several meetings with the Council on Foreign Relations team, explaining and sometimes defending the edits I’d made. I wanted powerful and dramatic, but also true and factual. I made both.
The script I was working with came from the Council’s team–some of the smartest, most knowledgeable people on Pakistan’s history and politics. And, if they wanted General Petraeus for an interview, they could get him (and they did). The images and video I sourced were from the world’s best photojournalists and news videographers. It was awesome, inspiring, and I wanted to do the story justice.
And so, a year later, it turns out this project was nominated for an Emmy. That very same golden trophy sitting on the window sill at MediaStorm.
In late September, we’ll see if it wins.
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