February 18th, 2011
In January, I spent 14 days on assignment for eBay and PayPal. The work was through the multimedia agency Aurora-Novus.
We had a firm–and close–deadline as the video would lead eBay CEO John Donahoe’s presentation at the company’s Analyst’s Day. “This is How I Shop” is about the convergence of online and offline shopping and how eBay and PayPal are well positioned to support this trend. I learned a lot about the company from the client, who traveled with us to interview the customers. I had no idea about some of the technologies being integrated into daily life; as the client said “the future of shopping is now.”
Our itinerary evolved as we worked. We shot in San Francisco, LA, New York City, Houston, and New Orleans, sometimes buying flights only a day ahead. I was Director, and I shot video and stills, but I couldn’t have done this without strong second shooters. It was a pleasure to work with talented people like Dane Henry of Deep Roots Media, Andrew Hida, and Wes Pope. Each joined me on a leg of the journey, bringing their own skill set and creative eye to the project. I would love working with all of them again. (iphone photo by Wes Pope)
I then spent a long weekend of long days working with Aurora-Novus video editor Jason Bosch, eating take out Indian and Thai food in the editing suite as we pulled select clips, hashed out the stories, and began building what became the final piece.
It was exhausting, but it was fun; I just wish I’d been able to enjoy each city a little more!
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