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I’m a Mac…and I have a Dirty Secret

June 28th, 2010

Brian Storm posted this to his Twitter feed; my partner, Luciana, had mentioned it to me. And, because I talk about this when I give presentations (even pointing to my computer and holding up my iPhone), I thought it was worth a post all on its own.

Consumers–us–we buy products but many of us don’t ask our retailers to talk to the manufacturers to ask them to track their materials all the way down the supply chain, and to do so with a high level of transparency. That means, when we buy our electronics (or tomatoes or chocolate or…whatever) we often have no idea if slave labor, human trafficking, or war have tainted the products we buy.

It is a big challenge, but I believe corporations can hold their suppliers accountable, working with them to ensure there are viable and profitable options for them to supply conflict and slave-free materials for consumption. I believe the biggest part of the challenge is for consumers, like me and like you, to begin asking for this.

I wish I could point to my Mac and say “This is certified slave and conflict free.”

But I can’t. At least, not yet.

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