MediaStorm Launches Redesign

June 8th, 2010

With a lot of planning, waiting, and hard work, the MediaStorm website gets relaunched. It was fun to be in the office (I’ve been back in Seattle for about a week now) to see this process unfold; Tim and Jacky’s late nights coding, discussions about content, weighing in on the new logo design, being inspired by James Gundersen’s After Effects wizardry and being pleasantly surprised to learn that Eric Maierson wrote and directed “Three Women.”

A whole lot of work went into the re-design and it’s great to see it live. And now…you and I can embed the content on our sites. I’ve long wanted to be able to share MediaStorm content, enabling visitors to simply click-and-play. Today we can!

Three Women:
Brian screened this for us without telling us two things: first, that it was fiction and second, that it was by Eric. It’s beautiful, troubling, and ultimately inconclusive, but so are many things in life. That Eric can speak the language found in the themes of these stories, I think, speaks highly of him.

“Three Women” is a fictional film about women in pain, struggling to make sense of their lives. It is a series of stories reduced to their emotional essence. This is a fictional piece but one that is also true. See the project at

The treatment of this piece, with its 20,000 images and quick cuts is pretty damn cool. Gundersen, or “gunderstud” as he was nicknamed, did the design and animation.

Created with 20,000 photographs and a haunting soundtrack, “Airsick” plays out like an unsettling dream. Photographer Lucas Oleniuk examines our addiction to fossil fuel – and its consequences. See the project at

Take Care:
The MediaStorm workshops are challenging, which I can say now, having helped produce one on my second week in the office. In one week, people with different skills are brought together to find, shoot, and produce a multimedia piece. Not to negate the other two from this workshop, Close to Home and Johnnie Footman his piece, Take Care, is my favorite.

Virginia Gandee’s brilliant red hair and dozen tattoos belie the reality of this 22-year-old’s life. Inside her family’s Staten Island trailer her caregiving goes far beyond the love she has for her daughter. See the project at

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