Viral Marketing

June 1st, 2007

Spaced out after a day of shooting in Whistler, and an evening of processing images, I was surfing the internet in a posh hotel room I’d never be able to afford on my own when I came across the (somewhat old: 2001-2002) BMW web movies. These are shorts by some of my favorite directors featuring Clive Owen as ‘The Driver’ of a series of BMWs. Some are funny, some are socially conscious, and as a tribute to the creation and successes of branded content viral marketing I’m going to share a few here.

Powder Keg, Directed by Alejandro Gonzalez Inarritu (Amores Perros, 21 Grams, Babel)

The Follow, Directed by WKW (2046)

The Star, Directed by Guy Ritchie (Lock Stock and Two Smoking Barrels, Snatch)

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